Singapore welcomes Meta personal AI agent Muse with eight local partners

Meta launched its personal AI agent Muse in Singapore on October 28, available on iOS, Android and the web at muse.ai. Singapore is the fourth market for Muse, after the United States, Canada and Japan.

Eight local partners at launch

Meta named eight local partners for Singapore: Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com and Lazada. Users can compare prices while shopping, arrange groceries and dining, and plan and book travel inside a conversation — for example comparing products on Shopee and Lazada, ordering groceries through GrabMart, arranging meals through Grab Dine Out, and earning cashback through ShopBack.

Travel platform Agoda said its AI travel assistant is the first travel platform in the region with an active Muse connector, letting users discover destinations, book hotels and manage itineraries directly in Muse. Nicole Tan, managing director of Meta Singapore, described Muse as your personal agent, built to help make everyday life easier.

Launching now, features rolling out gradually

Alongside the local partners, Muse connects to Gmail, Google Calendar and Instagram from the start, to sort email, arrange schedules and draw on saved posts. Meta said partner features will be introduced progressively, with some functionality becoming available only after the initial launch, so not everything works on day one.

On privacy and security, Meta said Muse runs through a dedicated cloud-based system called Muse Secure VM, which stores data and credentials for connected services while keeping passwords and payment information inaccessible to the AI agent. Users choose which services to connect and must approve sensitive actions, including sending emails or making purchases.