São Paulo turns into 'Jiminland' as BTS Morumbi shows begin, with buses and screens across the city

BTS's ARIRANG world tour has reached São Paulo, with three shows scheduled at the Estádio do Morumbi on October 28, 30 and 31 local time. It is the group's first visit to Brazil in seven years, and Brazilian fans have already turned much of the city into a welcome display.

Buses and screens across the city

According to STARNEWS, a fan project for Jimin includes six advertising buses that will run on São Paulo roads for 30 days, while 38 screens at the Tietê Road Bus Terminal — the largest road bus terminal in Latin America — will show support advertisements from October 27 to 31.

A 45-metre banner at the stadium

A 45-metre banner is also planned at the gates of Morumbi stadium, and message advertisements celebrating Jimin's birthday on October 13 will run for two weeks, from October 22 to November 4, at bus stops near the stadium.

One song's Brazilian record

Jimin's 'Who' charted on Billboard's Brazil Hot 100 for 13 weeks and set the record for the most streams of a K-pop solo track in Spotify Brazil's history — the track record behind the scale of this fan welcome.